Wedding Special: Bridal Jewelry - Som's Studio

My name is Som. I am an expat from USA. I am a one-woman person running this store with no additional help. I have a MBA in Strategy from Drury and studied Financial Modeling at Harvard.

Making jewelry started as a hobby to keep myself occupied after a surgery. I began by experimenting with a set of pliers, beads and wires that soon took shape into earrings, necklaces and bracelets.


What began as just a leisure pursuit, blossomed into making jewelry for my friends. Slowly, as word got around, my circle of customers grew. I created custom-ordered jewelry for women who requested me to match a certain dress.

I was able to offer earrings starting at a low $10 and necklaces at $25, which brought back existing customers with more orders. Opening my own Web store, www.SomsStudio.etsy.com, launched my business to the borderless World Wide Web.


I spent hours on the Internet, combing Web site after Web site so I could buy the best priced sterling silver and gold vermeil components and in turn pass on the savings to my clients.

I visited gem shows and networked with suppliers for the finest gemstones from all over the world.

Faceted topazes from Brazil and rubies from Africa twinkled next to the sparkly Swarovski crystals from Austria. I bought in bulk at wholesale rates and was able to offer the same quality of jewelry available in expensive department stores but at a fraction of the price.

My customers are the life and soul of my business. It never ceases to amaze me how a woman can transform a piece of bead and metal and lend it personality… simply by putting it on.

Somdutta Banerjee
Som's Studio Shop