So you have your own shop and pretty pictures and a Facebook page, twitter account, Pinterest, Tumblr, Wanelo profile and what-not. But still you would like to draw more traffic to your page.
If you have your own domain (which I strongly recommend), it’s easy to make a simple page with a little text and a few pictures to just link to your shop, if you do not wish to complicate things by creating a web shop on your own.
If you have your own domain and register your small company on google, you will at some point receive a small letter from them in your mail with a coupon code giving you quite a nice amount of money to use with Google Adwords.
Let’s take a look at how you can create a new ad and do some fine tuning to the settings of the ad.
Start with creating a new Campaign. The most important here is to be very specific and concise when you choose the Title of your ad and the Description.
My first advice would be to create the ad using your brand name in the title and the most important keyword that describes your business.
You will see that I used most settings as default. It is a good way to get started. You can later change what you decide needs more tuning.
The next thing I did was making the ad available for the largest range of potential clients.
What I did next was fine tune the geographical locations where the ad will show. After having my shop online for about a year, I can safely say that most of my clients come from the U.S.A. So I picked the locations where possible clients can come from.
I let AdWords handle the CPC (cost per click) automatic bidding, because I feel comfortable with that, for now. But you can adjust the daily budget, to an amount you feel comfortable with. (see above)
Keywords! Keywords are how your clients will find you. It is important to pick the exact right keywords for your business. Also, remember to use combinations of keywords! They may result in more useful traffic on your site and usually they are much cheaper than the single keywords.
Be sure to read the rules and guidelines about creating an ad and its title, description. You do not want to risk getting your ad rejected and having to start over.
After you have added your keywords, you can check if there are some kewyord suggestions (usually there are tens of them). Pick carefully only the ones you think are most relevant to your site. You do not want to pay for irrelevant visits.
Now your ad should be finished. It will take from a few hours to a few days for it to go through Google’s review process.
After it is ready and published, you should check the Adwords home page for statistics at least once a day, to see how your ad is doing. Check the number of times the ad has shown (impressions), the number of clicks it has received, the cost of each of those clicks and the keyowrds that have brought the clicks. By constantly monitoring these numbers, you can add or remove keywords, adjust the locations, to get better results.
Another small tip is to maybe not have the ad running constantly. Let it run for a few days, then pause it for a few days, if you want your balance to last longer. Huge companies spend thousands per month for Adwords, but since I am refering to smaller businesses now, your budget might be quite a lot smaller than that.
Good luck and please remember if you have any questions or if there is something specific about internet marketing you would like to read about in our magazine, drop us a line at info (at) designjewelryaccessories.com.
Sandra Kemppainen.
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