Friday, June 6, 2014

Featured designer: Andrew Geoghegan - The Artist Behind AG Jewellery, A Brand Where Refinement Meets Ingenuity


One might easily (and quite wrongfully for that matter) assume that style is all about fashion & clothes, yet all throughout history the most coveted, admired, copied, and envied style icons proved us quite the opposite: style is about details and having that ‘je ne sais quoi’. 
Remember the famous quote: ‘’The Devil is in the details’’? Well... that pretty much sums it up and brings me to AG Brand! A UK jewelry line that delivers beautifully crafted designer rings, headed by award winning Andrew Geoghegan.

When Design Jewelery Magazine met designer Andrew Geoghegan we fell in love with the artist’s fabulous pieces. Regarded as the best in UK, AG brand has reached the finalist list for ‘’Designer of The Year’’ twice, in 2005 & 2007 and secured Andrew Geoghegan as an established and talented artist. 
The brand uses only 18oct platinum, diamonds and exquisite stones, as it delivers to its reputation and name as one of the country’s most luxurious jewelery brands.

From engagement & wedding rings that mark the happiest times in ones lives to eternity rings, cocktail rings, earrings, pendants or cufflinks - AG Brand has got a little something to celebrate any occasion and fit any taste, from the most simple classic ones to the most fashion forward and intricate ones. 
I have always thought a style or a look is never completed unless you add that certain something that represents you, that, as tiny as it may be stands for something while making all the difference. Such is the case of exquisite jewelery. 
Whether it’s a ring, a necklace, or a pendant - a jewellery is a design story,  a statement you make and you share with the world on your own terms and your own idea, by wearing it and mixing it into your outfits and look for so many occasions.

A ring is that feminine simple or rich detail (depending on its design) that you can don to a casual outfit when shopping for groceries or it can complete a party/evening or business look. AG delivers to all these. 
No matter what you love, no matter if you’re an opulent jewelery kinda gal, or you love the simple & chic designs – in their shop, you’ll feel as if you’re in a jewelery heaven. 
Beautiful, exquisite and sumptuous – the rings are my favorite pieces ever. From the engagement designs to the fabulous cocktail ones,  AG offers its customers one-of-a-kind pieces. 
Andrew Geoghegan pushes the envelope, loves to explore and offer jewelry that is different and rare. 

Make A Statement!
AG cocktail rings are the most beautiful I’ve ever seen. Rich and luxurious they are fun and classy at the same time, a mix of styles that is quite hard to bring together let alone pull off. Yet AG does it exquisitely. 
The chocolate box and satellite Marquis are my favorite AG rings. They’re fun, statement pieces that complete and personalize any look making it rich and feminine. 
You cannot not love the fabulous designs and blend of colored exquisite stones these rings have. I can already envision them glaming up a cocktail dress for instance or why not an edgy rock look for a night out with friends.

The necklaces are a complete different story that took me to what Marilyn Monroe once said, and made history with the quote: ‘’Diamonds are a girl’s best friend’’! 
Indeed AG necklaces, desingned with the most beautiful diamond stones one has ever seen are the definition of refinement and elegance. 

Simple or slightly extravagant they would make any woman turn heads to an event or party she chooses to wear them. 
The craft behind them & the art they hold can glam up any look in an instant. Nobody will care about the dress anymore. Not when your neck is brilliant. 

Mark An Event With Elegance!
Women love rings. And brides to be love a beautiful rock on their finger to show the world their husband’s fantastic taste while marking a lifetime together. 
For centuries engagement & marriage rings are the most coveted jewelery ever. AG pieces rise to the occasion once again. Ranging from simple classic white diamonds to classic yellow diamond rings, sapphires or cherries ring (3 colored stone) the engagement rings come in a variety of shapes, stones and designs that will most definitely impress the wearer. 
The wedding rings are simply breathtaking, classic, rich, luxurious meant for a lifetime. Just the right touch of glamor and elegance! 

Design Your Own Diamonds!
While some people may choose to buy a fabulous piece of jewelery the moment they've seen it (you cannot escape love at first sight with a fine crafted diamond ring for instance), others love to get creative and put their own spin on it. 
AG not only understands this but helps you out, may you be an artist yourself. Or you may simply wish to personalize a certain piece of jewelry and make it literally one of a kind.

The brand’s Bespoke Collection is a fashion forward move that encourages clients to have their own input into the design of a piece. With a team of advisers and consultants and a mix of your own personality and taste you will most definitely be the owner of a brilliant jewelery. 


The Talent Behind The Brand!
The talent & artist beyond all this – Andrew Geoghegan – is the man responsible for this fabulous heaven of jewelery that seduces its viewer at first sight. 
What I absolutely love about his creations is the very art in them, the uniqueness, the extravagance yet simplicity they hold. Designed in such a way as to not please a certain trend, AG jewelry impresses and fascinates by how avantgarde they can be, how intricate, how special, refined and classy they are. 


When asked about what kind of jewelery he loves, Andrew Geoghegan responded in a heart beat: unusual stone settings. 
He confessed to get lost in the creation process, to spend hours and days giving in to an idea and a vision of a stone. As a child, much to his parents despair he was fascinated by how any type of item came together, and loved to take apart different things only to rebuild them and go through the process of putting them back.
This passion has taken its toll. Today he’s one of the finest jewelery artists out there, with a talent that loves challenges and does not believe in trends or labels. 
Au contraire he chooses to stand out of the crowd and create unusual intricate designs, while respecting an ancient and traditional craft. ‘’In my mind, jewelery, be it an unusual cocktail ring, sparkling engagement ring, earrings or a pendant, should be created in such a way that it demands others to stop and stare – and what better way to do this than to set the stone in a way which allows every part of its ‘shiny glory’ to be seen and admired?”
Expensive luxurious stones & jewellery’s are an investment that can be passed over to generations to come. The craft and talent behind a ring tell a story and the more the artist's personality transposes through the designs the more its value rises. 
Wearing a luxurious piece makes a woman feel beautiful & special. AG brand respects and celebrates this. 
One to not shy away from originality Andrew Geoghegan is an artist in the true sense of the word. No wonder his brand 
allures and enchants its clients. What woman would not love an enticing priceless jewelry on her finger or around her neck? 
We might not all stay true to Miss Monroe's quote, but we know what she meant, and we all know that a fine piece of jewellery is that tiny detail that makes all the difference while telling a story...

Dana Malaescu, Fashion Editor












Text: Dana Malaescu, Fashion Editor at FashionTag;
Photos: Power House

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